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What is gamification marketing?

Gamification is the use of game-like elements in marketing and promotions to drive engagement and loyalty. Gamification can take many different forms, but typically it involves incorporating elements of competition, points, rewards, and prizes in order to encourage customers or users to take action.

Gamification is an increasingly popular marketing tool because it can be very effective at driving engagement and loyalty. When done well, gamification can create a sense of fun and excitement around a campaign or brand, and it can also lead to long-term customer relationships.

WHAT ARE THE BENEFITS GAINED?

40x more engagement

Gamification can drive up to 40 times more engagement than static paid advertisements. In a study, by Playable, gamified promotions averaged 67 seconds of engagement time, compared to 1.5 seconds for static paid advertisements.

56% higher click rate

With consumers' attention spans constantly being pulled in a thousand different directions, it's no wonder that they're 56% more likely to click on gamified ads. These types of interactive and entertaining advertisements attract users for with creative challenges and exciting promo offers.

Learn more about your consumers

The amazing thing about gamification, is our ability to learn more about our consumers. We are able to collect data about where they are located, and their email. It's important to learn who is interested in your brand, as we can then learn from them and re-market to them.

Increase your email list

Email marketing is a crucial tool in the modern day, but often overlooked. With gamification we require all participants share their email address so that you are able add them as an active participant or customer on your email list!

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Spin the Wheel

Quiz

Slot Machine

Drop Game

Memory

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