How to Use Gamification in Your Holiday Advertising

The holidays are a time for family, friends, and fun. They're also a time for businesses to get creative with their advertising. After all, everyone is in a spending mood and looking for the perfect gift. If you want your business to stand out from the rest, consider using gamification in your holiday advertising. 

What is Gamification Marketing? 

Gamification is the use of game elements in non-game contexts. In other words, it's taking something that people normally do for fun and turning it into an advertisement. For example, you could create a holiday-themed scratch off or a virtual Advent calendar. 

Think about it this way—what makes games so addicting? Games are fun, challenging, and rewarding. They give us a sense of accomplishment when we level up or achieve a high score. Gamification marketing taps into these same psychological triggers to motivate and engage customers. It’s a great way to engage your customers and get them thinking about your product or service in a fun and unique way. 

How Can Gamification Benefit Your Business? 

There are many benefits of using gamification for marketing. Gamification can help you increase brand awareness, build customer loyalty, and drive sales. Additionally, gamification can help you stand out from the competition and create an enjoyable experience for your customers. 

Here are some statistics that show just how powerful gamification can be: 

• 40x more engagement time with gamification; from an average of 1.5 seconds to 67 seconds
• Consumers are 56% more likely to click a gamified ad over a normal static ad 
• 70% of global 2000 companies will have at least one gamified application by 2014 
  

With numbers like these, it’s hard to ignore the power of gamification. So how can you use it to benefit your business this holiday season? Keep reading to find out! 

3 Ways You Can Use Gamification for Holiday Marketing 

1. Spin the Wheel Game

This is a great game for offering prizes or discounts. You can customize the wheel to offer whatever you like—from percentage off discounts to free shipping. This is a great way to increase customer engagement and drive sales during the holidays. 

2. Scratch-Card Game

A scratch-card game is a simple game that allows users a chance to win a prize of your choosing. This is another great way to increase customer engagement and drive sales during the holidays. Plus, it's easy to set up and doesn't require much time or effort on your part. 

3. Holiday Door Calendar

This is a great way to give away multiple prizes throughout the holiday season. We create a calendar with up to 30 games—one for every day of the month. This would allow you to giveaway 30 different prizes. You can get creative with this one and tailor the games to fit your brand or product. 

By offering holiday-themed games with prizes that appeal to your target audience, you can create promotional campaigns that are both fun and effective. Gamification is a powerful marketing tool that should not be ignored during the busy holiday season. By using interactive holiday-themed games that offer discounts and rewards, you can increase web traffic, conversions, brand awareness, and goodwill among potential customers. So what are you waiting for? Start planning your holiday gamification campaign with us today!

Learn more about our gamification marketing services