Small Business Holiday Marketing: Last Minute Edition

The holidays are upon us and if you’re like most small business owners, you’re probably scrambling to come up with a holiday marketing plan that will attract new customers and boost sales. Before you start tearing your hair out, take a deep breath and relax. We’ve got you covered with these last minute holiday marketing ideas that are sure to get you results.

1. Get personal with your marketing

Consumers are bombarded with generic holiday messages from big businesses, so this is your chance to stand out from the crowd by getting personal with your marketing. Send handwritten holiday cards to your best customers and include a personal message in each one. You can also include a special offer or discount to encourage them to shop with you this holiday season.

2. Make use of social media

 Social media is a great way to connect with your customers and create a connection with your brand. Use holiday-themed hashtags, post festive photos and videos, and run social media contests or giveaways. This is also a great time to wish your followers a happy holiday season and let them know about any special deals or promotions you’re running. 

3. Create a holiday landing page on your website

A holiday landing page is a great way to showcase all of your holiday products or services in one place. Be sure to use eye-catching visuals and persuasive copy to encourage visitors to take advantage of your special offers. You can also use this page to drive traffic to your social media channels or sign up for your email list.

4. Offer free shipping or discounts on shipping costs

One of the biggest pain points for online shoppers during the holidays is shipping costs. Offer free shipping on all orders over a certain amount or give discounts on shipping charges to sweeten the deal and encourage more sales. You can promote this offer on your website, social media channels, and in email campaigns.

5. Host a holiday sale or event

Everyone loves a good sale, so use this as an opportunity to clear out old inventory and make room for new products in the New Year. You can promote your sale both online and offline using flyers, posters, emails, and social media posts . Be sure include all of the details about the sale, like dates, times ,and participating locations .

6. Give back to the community

The holidays are all about giving , so consider running a charitable promotion where a portion of proceeds from sales go to charity. This is a great way to raise money for a worthy cause while also boosting customer loyalty. You can promote your charitable promotion through social media, email marketing, and traditional advertising channels . 

7. Plan ahead for next year!

The holidays will be here before you know it , so start planning now for next year’s marketing campaign . By thinking ahead, you can avoid the stress of last -minute planning and execute a well - thought-out campaign that will get results .